For me, engaging the viewer is not about persuasion, but rather a way of eliciting an emotional reaction to an organization. Its about cultivating a genuine human connection between people and a brand.

I have had the pleasure of working for a number of established companies and organizations, ranging from world renowned non-profits to start-up companies, as a graphic designer, marketer, and web designer. Prior to my real world experience, I studied Creative Advertising at Michigan State University where I began discovering who I was and what I wanted to do with the skills I had learned. 

My creative approach—no matter the medium—is to find points of symmetry behind the idea I’ve been assigned and a design approach that's enticing visually. I do several iterations on each point and end up refining the one I find most in line with the character of the brand and is aesthetically appealing.

Through my experience, I have found that web design in partnership with enticing marketing materials is paramount to a successful organization. It not only is a vital tool in brand recognition, but impacts the way your audience views you, relates to you, and interacts with you on a day-to-day basis.

Ultimately, my goal is to help the viewer develop a positive and lasting relationship with your company, brand, or organization.